Mail Order District


The object of the ceremony was clear to me; in another moment Dejah Thoris would be joined forever to the Prince of Zodanga. It was an impressive and beautiful ceremony, I presume, but to me it seemed the most fiendish sight I had ever witnessed, and as the ornaments were adjusted upon her beautiful figure and her collar of gold swung open in the hands of Than Kosis I raised my long-sword above my head, and, with the heavy hilt, I shattered the glass of the great window and sprang into the midst of the astonished assemblage.

Client: Persona
Date: 2015-10-08
Services: Website Design, UX


The Sears Mail Order District is a major new development in Downtown Los Angeles by the Shomof Group.

Encompassing the historic Sears distribution facility and the surrounding 25 acres, The Mail Order District (MOD) is a visionary project that reactivates this architectural icon. Flux Branding was selected to develop an authentic brand that integrates the building and its history under a unique patriotic position.



The name “Mail Order District” was selected to honor the original purpose of the 1.8 million square-foot facility. he had drawn from his nuptial ornaments.

To support the success of the Sears Catalog mail order business, the LA Sears Building was part of a national network of similar warehouses that fulfilled the goods America wanted most.

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