FEAR

Fear is a powerful motivator that brands use to move people into action.
It’s a simple strategy that achieves predictable results.

CURIOSITY

Tech brands have been relying on Curiosity to influence you
since the days of the flip phone.

ATTACHMENT

Sensory stimulation is the basis for attachment, and it’s how brands
build the connections that shape your behavior..

SALVATION

Salvation is a mystical thing that we strive for.